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4 Ways Brands Can Gain Awareness on Clubhouse [+Examples]

Marketing Trends
April 16, 2021/by
4 Ways Brands Can Gain Awareness on Clubhouse If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months.  Although the app is invite-only, more and more people are gaining access and tuning into discussions related to their industry, hobbies, and other interests each day. Users also love Clubhouse for its entertainment factor. When surfing through Clubhouse, you might find celebrities, like Joe Rogan, chatting with fellow influencers; audio-only musical productions, comedy nights; or even standup comedy events. But, when exploring Clubhouse's vast and highly-creative audio rooms as a marketer, you might wonder if and how you can leverage it within your marketing strategy. At this point, most Clubhouse content is still highly experimental. However, one major theme to note is that it's users want to hear from people -- not just brands. Because Clubhouse's users crave authentic human discussion, they'll likely disengage from rooms that prioritize promotional content over a relatable conversation. However, while building brand awareness on an ultra-personal app like Clubhouse takes time, energy, and lots of community management, we're already starting to see brands begin to connect with the channel's growing audience. To help marketers who are just learning about Clubhouse, I spent the last few days surfing the app to learn how brands are reaching...
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The 21 Best Conference Website Designs You’ll Want to Copy

conferences
April 15, 2021/by
The 21 Best Conference Website Designs You'll Want to Copy A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Best of all, a conference can help you meet your team's objectives. In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals. In 2020, the majority of events were hosted virtually — and this likely isn't going to change in 2021 or immediately beyond. And, in a world of digital-first, a website is many people's first introduction to your event. A conference website can influence whether someone clicks "Buy Ticket Now", or abandons the page entirely. No pressure, right? Here, we're going to explore 21 of the coolest, most inspiring conference websites we've found. Use these examples as inspiration as you're designing your own. Conference Website Design Best Practices Before we dive into the examples we've collected, let's explore some best practices to keep in-mind when you're designing your own conference website. A good conference website design should include: Put your location and date above-the-fold: People should know immediately where, and when, your event is taking place. If they can't find it easily, they could abandon your website completely. Before you dive into speakers or any other information, ensure your visitors know whether they can even attend in the first place. Use interactive elements: Videos or animated graphics can go a long way towards making...
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What Is Strategic Marketing?

Marketing Strategy
April 15, 2021/by
What Is Strategic Marketing? Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to attract them, and even more so who the people are that you want to attract to begin with. Without this critical information, it will be challenging to be successful in your marketing processes. The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. This process is beneficial as it helps you be more intentional with your marketing. You’ll be able to ensure that you’ve targeted the right audience, entered the right markets, and used the correct mediums. You can think of it like this: strategic marketing is the butter you spread on toast. You can have plain toast as it is, but the butter enhances the flavor and makes it better. Strategic marketing ensures that your marketing campaigns are well-planned, effective, and shown to the right people. Essentially, strategic marketing is the act of uncovering the information you’ll need to create an effective marketing plan and execute successful campaigns. Strategic Marketing Process Phases Given that strategic marketing directly influences many...
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Announcing Our Investment in OneSignal

Company News
April 15, 2021/by
Announcing Our Investment in OneSignal A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels to drive awareness, engagement and customer success. For data-driven teams, this is particularly powerful: increases in personalization, content optimization, and customized deliveries have become a force multiplier in a company's ability to reach and maintain a loyal audience of customers. Some of the world's best brands have taken notice, differentiating through an integrated messaging approach that reaches users across devices at the right time.  Enter OneSignal. Founder George Deglin and his team began as a small crew of app and game developers solving their own problems with reaching their users in a unified way. They built OneSignal to initially power push notifications. Today, they are a customer engagement platform of choice implemented by over 1,000,000 developers across 500,000 live apps and almost 4% of sites on the internet. They've built a web and mobile SDK that developers install and marketers use to offer omni-channel messaging across web-and-mobile push, in-app messaging, SMS, and email.  HubSpot worked closely with OneSignal to develop an integration (in Beta) that's now available in our marketplace, and we've been steadily impressed by the power of their product and the considerable value it can bring to our customers' core HubSpot experience.  In addition to our integration, we are thrilled to announce HubSpot's...
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How to Get a YouTube Community Tab [+ How to Use It]

Youtube Marketing
April 14, 2021/by
How to Get a YouTube Community Tab With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community. YouTube’s own creator academy says it best: “A loyal community of viewers can help promote your videos to new viewers through their own social networks, and give you instant feedback on what they do and don’t like.” While building these relationships doesn’t happen overnight, it’s rewarding to see your channel grow. The community tab is one important way that YouTube helps creators build relationships with their audience. Read on to learn how to get your own YouTube Community Tab, and how to use it to build relationships, increase subscriptions, and boost watch time. Fans can comment and like or dislike posts, and share them with their friends. And just like that, a functioning community is created. Community is an important part of our human experience. With the COVID-19 pandemic, the way we participate in our communities has changed. According to SproutSocial, YouTube has stepped into this position. “Viewers are connecting with YouTube content in a way that helps them feel like they’re living what they’re watching. After a year in a global pandemic, this is a necessary way to help people still feel connected to their passions, hobbies, and normal life activities. “ How to Get a...
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The 3 Best Evergreen Webinar Software You Need Now

Webinars
April 14, 2021/by
The 3 Best Evergreen Webinar Software You Need Now Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI. Read on to find out our favorite evergreen webinar strategies, platforms, and the features that make all the difference. When businesses first started producing webinars the focus skewed towards live events. Shiny and new, the promise of a live webinar meant capturing highly engaged leads and collaborating with top talent in the industry. But live webinars are also a ton of work to produce: weeks of coordination, marketing emails, practice sessions, and script revisions, building slide decks… all for an hour of learning, and a few days of follow-ups. Tons of information was lost every time a webinar ended because there wasn’t a simple way to re-watch it. Until we got savvy and started recording them. Hosting your recorded webinars is an excellent, low-cost way to create resources for potential or existing customers about how to get set up with your software, walking through common blockers customers face, or demonstrating new tools and integrations. There are many different content...
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A Simple Guide on How To Conduct Backlink Analysis

SEO
April 14, 2021/by
A Simple Guide on How To Conduct Backlink Analysis Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking. Whether you're developing a new link-building strategy or revising a current one, it's important to look at where you currently stand. That's where a backlink strategy comes into play. Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Backlink analysis is like the SEO version of going to the doctor for a check-up. You should do it regularly to ensure everything is in order, but you also do it when you notice something is wrong. Completing this process is one of the best ways to understand your site's health and understand what factors are contributing to its ranking. Perhaps you've noticed a sharp dip in your ranking, or you're simply not seeing the progress you were expecting. A backlink analysis will also show you how your website measures up against your competitors. You'll gain some insight into what strategies your competitors are using and what you could implement in your own process. Lastly, it's a chance to identify new growth opportunities that you haven't yet explored. 1. Choose the sites you want to analyze. While it's obvious you'll be...
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What Is Event Branding? + 5 Examples to Inspire You

Event Marketing
April 13, 2021/by
What Is Event Branding? + 5 Examples to Inspire You The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. The opportunities to learn from accomplished speakers energized me and made me feel connected to the company. That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly — they're the result of thoughtful event branding. Whether you're planning an upcoming virtual conference or outdoor meet-up, it's important to consider the branding behind your event. You want to consider your company's values and essence, yet design a unique, event-only brand that stands out. To host an event that wows your audience and has a real impact on your business, here's what to keep in mind. First … well, what is it? What is event branding? Like a company brand, event branding is made up of many elements including a logo, website, app, marketing materials, stage design, speakers, sponsors, and event swag. Some elements are similar to an organization's brand, but the event brand must stand on its own. Think about how branded events — like Dreamforce, INBOUND, or 29Rooms — are separate yet related to the companies hosting...
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What Are Core Web Vitals? + How to Improve Yours

SEO
April 13, 2021/by
What Are Core Web Vitals? + How to Improve Yours Long gone are the days of dial-up internet when web pages loaded line by line. Today's internet users expect an instant response, with 93% of people leaving a website because it didn't load properly. No one wastes time on a poor experience. To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages. The Core Web Vitals report gives you insight into page performance, so you can improve your site experience and let the Google bots know it's worthy of a high search ranking. But why does speed and user experience matter for your business? If page load time increases from 1 second to 3 seconds, bounce rate increases 32%. If page load time increases from 1 second to 6 seconds, bounce rate increases by 106%. (Google) A high bounce rate hurts your bottom line. Potential customers will simply jump to a competing site if yours is slow to load. But if you learn what metrics to hit and start to improve your pages, Google will reward you with better rankings — and you'll create a more enjoyable experience for potential customers. To do so, you need to understand the metrics that make up the Core Web Vitals: Largest Contentful Paint (LCP) measures the loading performance of a page. It considers the amount...
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