Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it's who they know. Every great leader has a board of directors — smart people who challenge their thinking. But, what if you don’t have a board of directors? Well, with AI, you can build your own, entirely for free. Your AI board of directors can help you transform your decision-making processes and get unstuck in minutes. The time you save can help you level up your work and focus on what you love in your personal life. Below, I’ll share the 10-minute process I used to build a personal board of directors. How to Build Your Board of Directors Before you start prompting, choose your favorite AI chatbot. For this example, I’ll be working with ChatGPT o3-mini-high. However, if you have a free account, ChatGPT 4o will get the job done. Now, let’s begin. 1. Choose your board of directors. The beauty of an AI board of directors is that you can pick anyone you want. That might be: Your role models in business. Consultants with full client rosters. Experts with direct experience on the problem you’re trying to solve. Or a combination of the three. For my example, I want my board to include amazing entrepreneurs and leaders with diverse experiences. These different...

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities they’ve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for “people like them.” With eight years of experience as a consultant, I know that each brand’s approach to inclusive marketing looks different, tailored to its audiences and its products. So, I wanted to share how role model companies have created strategies that win. Let’s dive in. Inclusive Marketing Strategies from Top Brands 1. Zumba focuses on building a diverse team. When brands struggle with inclusive marketing, I recommend that they look at the demographics of their teams. If everyone comes from the same background, you may be missing valuable insights. A diverse team will be more representative of the consumers you want to serve, helping you better understand their needs. One of my favorite examples is Zumba. This popular dance fitness program trains instructors in 160 countries and has more than 15 million people who take their classes worldwide. With a global audience, Zumba needs instructors who can teach in different languages and understand different lifestyles....

Supercharge your productivity with an AI project assistant: A step-by-step approach When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project assistant can help you manage a wide range of projects across a wide range of business environments. It can dramatically boost your productivity and efficiency. Best of all, it’s much easier to set up than you might think. In this article, I’ll walk through our simple, three-step approach to building an AI-powered project assistant, giving you the tools you need to create an AI assistant that will set you and your business up for success. What is an AI project assistant? Broadly speaking, an AI project assistant uses a generative AI platform like ChatGPT, Claude, or Gemini to manage a specific project within your organization. For example, in our roles at HubSpot, some of our core projects include overhauling how we create demand, driving internal transformation via AI, and augmenting our go-to-market strategy. Each of these projects is associated with a desired outcome, and each one comes with lots and lots of people, communications, and all sorts of other data. In our case, we’re managing huge teams with hundreds of people, but projects don’t have to be that massive to benefit from...

The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of this little thing called AI that no one is talking about? But today’s master is no stranger to seismic changes in media. He’s been doing this since before the dot-com bubble. And he’s got a message you need to hear to survive this one: Stop peeing in the pool. Brian Morrissey Founder, The Rebooting; Former Editor-in-Chief, Digiday Claim to fame: Brian’s been covering digital media and marketing long enough to remember when Pets.com was a thing. Lesson 1: Stop peeing in the pool. When every digital marketing channel is in a state of change, all of the usual playbooks are out the window — but Brian Morrissey sees this as more of a correction than a catastrophe. “Every business got used to distribution being a commodity that you could just purchase off the shelf,” he says. For years, you could pay for a nearly guaranteed audience on almost any channel. “But this is contrary to how marketing in general has worked… forever.” Morrissey points out that the rise of performance marketing led (perhaps inevitably) to an era of growth hacks. A generation of...