AI agents for social media: How to use them right now + what you can expect in the future I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI and how it’s influencing marketing and social media, it hits me just how far we’ve come. AI is already changing how I think about connecting with my audiences, creating content that reaches them, and competing in an extremely crowded online space to get my message heard. Agentic AI promises an even brighter future: an autonomous AI-powered tool that doesn’t just help you with tasks — it acts on its own within set guidelines. AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. How close are we to this future state? Let’s dive into what agentic AI looks like today and what tools are worth considering for your marketing team. Table of Contents Can AI agents be used for social media? Why use AI agents for social media management? How to Use AI Agents for Social Media Best Social Media AI Agents Can AI agents be used for social media? In short? Yes. But it’s probably not...

AI agents for marketing — I talked to experts about the benefits I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated to the movies. Because I’m a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. The latest push centers on agentic AI. I’ve found AI agents helpful in some capacities — saving me time, automating repetitive tasks, and assisting with research. But have they reached their full potential? Not yet. Agentic AI offers impressive advances in technology. But many companies haven’t realized AI’s potential yet — and they’re still not fully ready to implement agentic AI for maximum benefit. Let’s talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Table of Contents What are AI agents? Why are AI agents useful in marketing? Benefits of Marketing AI Agents Best AI Agents for Marketing Challenges of Using AI Agents in Marketing Essentially, you give an agentic AI a goal and allow it to figure out what to do and then...

The Best AI Search Engines to Try I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and give you better results — if you know how to use them. I tested nearly a dozen search engines and narrowed the list to these nine options, which include the best for mobile, the best for users new to AI search, and lots more. Take a sip of your coffee (or coffee alternative), and let’s go. Table of Contents What are AI search engines? How I Tested AI Search Engines 9 Best AI Search Engines What are AI search engines? AI search engines use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more relevant information. Ironically, these machine-powered engines are some of the most intuitive, and ranking among the overall top search engines. Since AI search engines are built to better understand human intent, they can save you time guessing the combination of keywords that will return your desired results. And search engine results pages (SERPs) will often include AI-generated summaries with cited sources, so you don’t have to click through several URLs to check their relevance. Want to improve your company’s performance in today’s search landscape? Our new AI Search Grader takes...

The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. After answering those, I check my inbox and find I’ve been tagged in some slides for that same campaign. Once I’m done responding, I hop on a Zoom call with stakeholders to discuss last-minute tasks for launch. A few ask me to send a follow-up email, so I do. Others prefer to be tagged in the relevant Google Docs, so I take care of that, too. Suddenly, it’s 1 p.m., and I’ve barely touched my to-do list. My entire morning has been spent jumping between messaging apps, slide decks, and Zoom calls — just trying to keep everyone aligned. Sound familiar? I spoke with Jake Cerf, head of corporate marketing at Asana, to untangle the biggest challenges most teams currently face when it comes to productivity — and how you can solve them. What Teams Get Wrong When It Comes to Productivity Jake empathizes with the chaos that can ensue when you don’t focus on creating efficient processes for team-wide productivity. “It can get chaotic,” he told me, adding, “Before I joined Asana, I reflected back on how I spent my time coordinating with folks — and it was a mess. We would be on email, Slack, and Google Docs...