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The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

Youtube Marketing
March 28, 2024/by
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I recommend most to my clients centers on expanding their view of who their ideal customer is. YouTube’s Power Players Use This Growth Strategy What’s the million-dollar strategy for growing your audience and your customer base? The answer is surprisingly straightforward: inclusion marketing. Yep, that’s it. I’ve built an entire consulting business around helping brands grow with inclusion in marketing and belonging, and I can spot a great strategy from a mile away. For example, Mr. Beast employs inclusion marketing by offering his content in multiple languages. Reed Duchscher, his talent manager, explains that this is one of the primary forces driving his rapid growth. The strategy here is simple: get your content and products in front of more people who have the problem your brand solves. More qualified eyeballs mean...
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How to Use Power Queries in Excel

Excel
March 20, 2024/by
How to Use Power Queries in Excel Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams across a client’s business. To get a true picture of what’s going on with a SaaS company’s revenue funnel, for example, I typically need data from marketing, sales, customer success, and product. However, the data I need typically gets collected across multiple locations and in different formats. Piecing everything together means getting everything in one place, in the same format, and able to be manipulated in whichever way is needed. So, power query has been very useful to me over the years, and it’s not as complicated as you might think. With power query, you can import, clean, transform, and merge datasets from multiple sources. Once you know how to use it, gathering and interpreting data from diverse sources becomes a whole lot easier. What is a power query? How to Use Power Queries in Excel Power Query Examples What is a power query? Power query is essentially a technology you can use within Excel to connect datasets together within an Excel spreadsheet. You can use power query to pull data from a...
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The Worst Super Bowl Ads — Avoid These Blunders

Advertising
March 17, 2024/by
The Worst Super Bowl Ads — Avoid These Blunders There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions to have their commercials aired for 30 to 60 seconds. While many companies see success from their ads, others end the game, facing some alarming results. So, what makes a bad ad? I’ll highlight the basics of bad advertising and walk you through ten of the worst Super Bowl ads ever. These lessons apply to all forms of marketing, too, so whether you’re a blogger or a scriptwriter, you’ll gain some takeaways. What makes an ad flop? Super Bowl ads are some of the year's most widely discussed marketing materials. Some ads make a significant splash, while others are memorable for not-so-good reasons. As a marketer and as a consumer, there are a few things that make an ad flop, including: Offensiveness. While some argue that “all publicity is good publicity,” offensive ads can negatively impact a company’s bottom line. A reputation can affect between 3-7.5% of revenues annually. Confusing messaging. Confusing ads don’t always face the public backlash that offensive ads do, but they aren’t very effective. If viewers don’t know what the ad is or who it’s...
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What is a Letter of Intent? How to Write One for a Job [+ Examples]

Job Search
March 14, 2024/by
What is a Letter of Intent? How to Write One for a Job Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job seekers will send in a letter of intent rather than a cover letter. In this article, we’ll take a look at what a letter of intent is and highlight some strategies for writing the best LOI you can. We’ve even included a template to help you get started.  Here’s what you’ll find: What is a letter of intent? Letter of Intent vs. Cover Letter Letter of Intent vs. Letter of Interest When to Use a Letter of Intent How to Write a Letter of Intent for a Job Letter of Intent Samples Letter of Intent Template What is a letter of intent? A letter of intent is a less common way of expressing interest in a company. It targets reasons you’re looking for opportunities with a specific organization. A letter of intent does include elements of a traditional cover letter, such as relevant experience and skills, but it’s used in slightly different contexts. LOIs emphasize alignment between...
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TikTok Shop: What It Is, How to Launch One & How to Market One

Ecommerce Marketing
March 12, 2024/by
TikTok Shop: What It Is, How to Launch One & How to Market One I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. Why Should Retailers and Entrepreneurs Care? With 1 billion users, TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report, social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% of them will increase their investment in marketing on TikTok in 2023 and another 36% will keep investing the same amount." TikTok Shop is fairly new, having launched in Sept. 2023, but it holds great potential for brands. Below we'll dive into: What is TikTok Shop? (+Key Features) How to...
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7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

Productivity
March 10, 2024/by
7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows) I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and different use cases.   What are productivity systems? Productivity systems are methods and tools that assist you in getting things done efficiently. They don’t do the work for you, but they help you organize and prioritize tasks and your well-being, resulting in more productivity at a given time. For instance, productivity systems help you with: Breaking down projects into smaller, manageable steps. Focusing and avoiding distractions. Goal setting. Organization and workflow. Let’s explore the seven productivity systems I use and how they help me. 7 Productivity Systems to Simplify Your Workflow 1. The Pomodoro Technique I’m simply in love with this method for supercharging my productivity when I struggle to pull myself together and get things done. It instantly activates my focus mode, and I become so in the zone that nothing can distract me. How...
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50 Ecommerce Statistics To Know in 2024 [New Data]

Ecommerce
March 8, 2024/by
50 Ecommerce Statistics To Know in 2024 Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95. (Statista, 2023) The global conversion rate of online shoppers is 1.9%. (Statista, 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. (Boston Consulting Group, 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. (HubSpot, 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. by 2026. (eMarketer, 2024) Image Source There was a 20% increase in consumers shifting to ecommerce channels in 2020. (McKinsey, 2023)The average cart abandonment rate is 70.19%. (Baymard, 2023) Amazon is the...
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