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How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Uncategorized
July 19, 2023/by
How to Rebrand as a Content Creator and Stay Relevant When it comes to the term "rebrand," most people think of major company rebrands like Dunkin' or Lego. However, companies aren't the only entities that may find themselves in need of a change. Sometimes, content creators will need to rebrand, too, especially if the creator's interests have changed or the creator needs to keep up with the latest consumer trends or adhere to new platform guidelines. If you want to rebrand, you may wonder how to rebrand as a creator and remain relevant. To get some insight, I spoke with creator, blogger, and YouTuber Lisa De La Cruz, who recently went through a rebrand herself. Here's her story and tips for creators looking to switch up their content. Why a rebrand? The Challenge of Rebranding as a Creator How to Stay Relevant Through a Rebrand Why a rebrand? As I mentioned earlier, there are many reasons a content creator may choose to rebrand. In De La Cruz's case, the COVID-19 pandemic plays a role in her decision to change her content. "I rebranded because, at the height of the pandemic, the content I was creating was very local," she says, recalling her content that was geared toward her hometown of Reading, PA. "And due to regulations, I couldn't continue interviewing people in person. It also wasn't making me happy anymore." De La Cruz began shifting her focus toward the anime and manga industry to find her...
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How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

Instagram Marketing
July 19, 2023/by
How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers) It's no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia. You’re probably more marketable than you think, as Instagram is a popular channel for influencers to partner with all kinds of businesses to post all kinds of content across topic areas for all types of influencers, from micro-influencers to viral celebrities. Here, we're going to show you everything you need to do to get sponsored on Instagram. Keep reading to get started or click the links below to jump to a specific section of this article. Table of Contents How to Get Sponsored on Instagram What's a Sponsored Instagram Post? Using #ad and #spon Hashtags How to Disclose Paid Partnerships on Instagram Things to Consider Before Accepting an Instagram Sponsorship Pros and Cons of Instagram Sponsorship 1. Define your brand. You'll see the best engagement if you're able to define your niche. Do you want to post food and health-related content or focus on fashion? Whatever the case, it's important to establish your brand. In addition to the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What's your messaging? To further solidify...
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Threads and Spill: Can These New Apps Dethrone Twitter?

Marketing News
July 13, 2023/by
Threads and Spill: Can These New Apps Dethrone Twitter? Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition. While there are plenty of other popular social media platforms, they all serve different purposes. Instagram, traditionally a photo-based app, is a place to share visual content. Facebook is for communicating with people you already know and engaging in groups. TikTok has a unique hybrid of video and audio content for entertainment. YouTube focuses strictly on video. But Twitter was the only major platform offering real-time text updates and microblogs from a variety of sources all in one feed. Until now. The introduction of daily limits created a sense of urgency for frustrated Twitter users who don’t want to pay for a Twitter Blue subscription to find an alternative. While apps like Mastadon and Bluesky have been on the scene, barriers to entry have prevented Twitter users from migrating to these apps en masse. However, over the past few weeks, a few new standouts have emerged. Spill: A Black-Owned Twitter Alternative Spill, a visual-based conversational platform where users can share GIFs and images with up to 90 characters of text overlay, was created by two former Twitter employees. It launched in June 2023 and is currently...
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How Long Should a Resume Be? Everything You Need to Know

Resume
July 13, 2023/by
How Long Should a Resume Be? Everything You Need to Know With the uncertainty of the job market, having an updated resume that reflects your experience has never been more critical. As you update your CV, you may wonder how long your resume should be and what it should include. The length of your resume depends on how long you’ve been working, the types of work you’ve done, and the jobs you’re applying for. Here, we will guide you on how long your resume should be based on different criteria. That includes your range of experience and how long you’ve been working. How long should a resume be? Resume Length Best Practices How long should a resume be? While there is no hard and fast rule for how long your resume should be. However, there is helpful guidance based on your experience. The more concise, the better. If you have 0-5 years of experience, having your resume be one page long should work best. These rules vary as your career progresses. The length changes based on how much information you need to include for the roles you apply for. A recent graduate’s resume will look different than that of someone who has been working for 20+ years. Here, we look at how the lengths may vary due to the roles you’re applying for. For Entry-Level Roles Image Source When you’re just starting your career, pulling together a resume can be a daunting task. You may ask...
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Using the New “E” in E-E-A-T To Generate Interest in Your Brand

SEO
July 12, 2023/by
Using the New “E” in E-E-A-T To Generate Interest in Your Brand Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter. What does it mean for publishers? We’ll cover that and more below. Understanding E-E-A-T Guidelines Each part of E-E-A-T is essential for great content: Experience: Real-world or first-hand experience with the topic. Expertise: Extensive formal training or real-world experience. Authoritativeness: Certification or the ability to be seen as an authority on a given topic. Trust: The overarching element that all the above seek to satisfy. How does E-E-A-T impact SEO and content rankings? Well, it’s not technically a ranking factor but it can affect how your content ranks in search. The simplest way to answer this question is that content that ranks well – that satisfies the E-E-A-T part of Google’s Search Quality Rater Guidelines – meets the following parameters: It’s helpful content. Experts created it. It’s posted on an authoritative site. It’s trustworthy. It sees regular updates. Google’s embrace of experience dovetails nicely with its existing guidelines and approach to providing users with extra details to...
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How to Create a Unique, Relatable Brand as a Content Creator

thought leadership
July 11, 2023/by
How to Create a Unique, Relatable Brand as a Content Creator When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? How do you create a content creator brand audiences can trust? We will explore what a personal brand is, why it's essential, and how to create a content creator brand. What is a personal brand? A personal brand is how you present yourself as a content creator and the identity, personality, and characteristics that encompass everything you do as a creator. Your personal brand is what makes you unique and what entices people to engage with your content and come back for more. Why Content Creators Need a Personal Brand There are about 207 million content creators worldwide, ranging from streamers to bloggers to YouTubers to TikTok creators and more. A personal brand is crucial to differentiate yourself from the millions of creators and influencers vying for audience attention and brand deals. Furthermore, a retable personal brand helps you build trust with your audience. According to Business Wire, 61% of consumers find relatable personalities the most appealing when choosing to follow an influencer or creator on social media. Crafting Your Content Creator Brand: Expert Tips Content creator Sundas Khalid knows a lot...
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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Artificial Intelligence
July 11, 2023/by
Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There's a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. Keep reading, or jump to a specific section:  How the Generative AI Revolution Will Evolve Over Time How Three Companies Leveraged AI to Become More Customer-Centric How AI Helps Your Team Become More Customer-Centric What if the real generative AI superpower is enhanced customer-centricity? If you’re a sales rep, a marketer, or a leader of an SMB, you can’t afford to ignore the generative AI revolution. But you also can’t afford to get generative AI adoption wrong. And that means thinking about your people, your processes, and your organizational goals and capabilities as much as — or more...
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

Free Marketing Software, Marketing Trends
July 11, 2023/by
Millennials vs. Gen Z: Why Marketers Need to Know the Difference In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered "young adults." Both generations are highly connected to technology and the internet. It might seem effective to run one campaign aimed at both generations, but is this really the right move? To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. And if you think consumers — the people who are being marketed to by brands — would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software Although 56% of those polled thought the two generations could be marketed to the same way, nearly half disagreed. As a marketer specializing in audience growth, I sway with the 44% of people who think the same tactics won't work on both groups — at least not forever. But is either group of consumers right about their perceptions? In this...
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Technical Marketing: Best Practices and Career Tips

Marketing Strategy
July 8, 2023/by
Technical Marketing: Best Practices and Career Tips You'll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You'll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your core audience. In this post, we'll look at why technical marketing is so important, as well as the skills necessary to succeed in a technical marketing role. Table of Contents When to Use Technical Marketing Technical Marketing Best Practices 7 Tips to Kickstart Your Career in Technical Marketing What is technical marketing? Technical marketing refers to a specific type of marketing focusing primarily on an offering's specifications and technical aspects. Technical marketing communicates and simplifies complex information, usually about specialized products. When to Use Technical Marketing Technical marketing is a crucial part of any marketing strategy. It’s particularly important to use when consumers are very knowledgeable about the subject matter and have a detailed understanding of the product or service. A general overview may work for some industries or products. But for someone who knows the ins and outs of your industry already, they’ll want more in-depth information. A few industries that benefit from technical marketing the most include: Software Manufacturing Healthcare Aerospace Electronics Within these industries, there are some scenarios when...
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The What, Why, & How of Social Bookmarking

Content Distribution
July 8, 2023/by
The What, Why, & How of Social Bookmarking If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. Let’s review: What is Social Bookmarking? How Social Bookmarking Works Benefits of Social Bookmarking Top Bookmarking Sites How to Use Social Bookmarking {{ sgMacro.render_ftSnippet({ header: “What is Social Bookmarking?”, content_type: “paragraph”, list: { items : }, paragraph: { content: “Social bookmarking is the process of saving a specific web page to a social bookmarking platform so you can revisit it later. Social bookmarking sites allow users to access their bookmarks online, at any time, from any device. Social bookmarking sites are useful to marketers because users can add, annotate, and share bookmarked web pages with their team.” } }) }} When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO. Although I didn’t realize it at the time, this was a form of social bookmarking. Bookmarks can be...
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