New Marketing Jobs That Could Focus on AI It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers? AI Marketing Jobs The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. AI Trainers AI must be trained to learn, improve, and be a great asset to any marketing strategy. However, if the technology is new to a company or brand, there may not be any employees on the team who know how to train AI. As a result, many marketing and business leaders are hiring people to train the technology. For example, the job listing below is from Scale AI and is for a position called AI Training for Marketing Experts. Image source The company seeks writers who will be tasked with projects involving generative AI models. Their responsibilities will include testing the technology, analyzing the technologies responses to prompts, and ensuring the content generated is accurate. This makes sense since 55% of marketers are just somewhat confident that the content generated by AI is accurate, while...

AI Applications Across 12 Different Industries Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries. 1. AI Applications in Marketing Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos. Tools like HubSpot’s content assistant can help marketers automate the blog writing process, saving time while still generating high-quality and helpful content for audiences. Many businesses already use AI-powered tools for segmented targeting and personalized ads on social media based on someone’s history and site behavior. Marketers can also use AI for content moderation to combat illegal...

The Top Types of AI-Generated Content in Marketing Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand. In this blog post, we'll explore the top types of AI-generated content in marketing. By leveraging these types of content, you can elevate your content strategy and gain a competitive edge in the market. And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. The following are statistics drawn from 1350+ U.S. marketers — specifically those already leveraging artificial intelligence in their roles. 1. Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Marketers can use AI for social media posts: Content Creation: AI tools can help generate content ideas, suggest topics, and even write headlines for social media posts. In fact, 35% of surveyed marketers use AI to get ideas or inspiration. Scheduling and...

AI Marketing — The Complete Guide ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. Let’s dive in. Table of Contents What is AI marketing? How do marketers use AI? Examples of AI Marketing AI Marketing Pros and Cons Marketing Strategies That Use AI To use AI in marketing, typically, the AI will collect data, learn customer behaviors, and analyze this information to help a business achieve its goals. AI can even reach out to customers who do a specific behavior on your website, like clicking a button or liking social media posts. There are several AI tools and software marketers can use that will trigger automated responses for your customers. AI marketing is used for data analysis, media buying, content generation, personalization, and more. Now, let’s dive into how marketers use AI. Pro tip: If you’re a HubSpot user, check out our new AI tools. We have a new content assistant and ChatSpot tools to streamline your day-to-day. Plus, many of our features use AI, including SEO, call recordings,...