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The Best 17 Website Plugins in 2022

digital marketing
October 27, 2022/by
The Best 17 Website Plugins in 2022 There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help. So what are website plug-ins? Plugins are extensions that expand the functionality of your website. All you have to do is hit "install." In this post, you’ll learn the benefits of using website plugins. You’ll also see 17 website plugins that you can add to your site. The beauty of website plugins is in their simplicity. All you have to do is download and install — or plug in the plugin! How to Assess if a Plugin Is the Right Solution for You When you don’t know how to choose, here are some general rules to find the best plugin for your needs. 1. Understand your website platform. Plugins are developed for specific content management systems. When picking between plugins, make sure your options are compatible with your website. For example. if you’re running your website on Shopify, then a WordPress plugin isn’t going to work. In that case, you’d want to look into Shopify apps. For Wix, you’ll need Wix apps, while Webflow will require Webflow plugins and integrations. 2. Identify your website’s goal. What are you trying to achieve? Get specific and outline the issues people are facing on your site. Find out what actions you can take to...
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Creating a Channel Strategy: The Complete Guide

Co-Marketing
October 27, 2022/by
Creating a Channel Strategy: The Complete Guide Be honest. Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us -- myself included -- have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on. After all, that’s probably why the phrase, “put your blinders on” exists. But while a colleague’s job might look different from our own, there’s actually quite a bit that we, as marketers, can learn from them. One of those things is channel strategy. That’s why I recently sat down with my colleague, Adrianne Ober, a Channel Consultant here at HubSpot. After speaking with her about what she does every day -- and about the most important knowledge she’s gained in this role -- I’ve realized that there are a lot of channel strategy lessons that marketers can apply to their own work. So, what did we learn? Read on to find out -- or listen to our interview with Adrianne by pressing “play” below. What Is Channel Strategy? A channel strategy, according to TechTarget, “is a vendor's plan for moving a product or a service through the chain of commerce to the end customer.” In many environments, this kind of channel strategy takes the form of a...
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5 Networking Tips for Entrepreneurs with Disabilities

Breaking the Blueprint, Networking
October 26, 2022/by
5 Networking Tips for Entrepreneurs with Disabilities Running your own business can be a great career choice for people living with long-term disability or health condition. This may relate, in part, to the increased flexibility around working hours that self-employment brings. Working for oneself can also promote a sense of being a master of one’s destiny and not having to contend with misconceptions and discriminatory attitudes from others that are often encountered while job hunting. For entrepreneurs of any background, business networking, be this receiving the support and advice of others, identifying collaborative opportunities, or expanding the customer base, remains an essential undertaking. Unfortunately, as in almost every other walk of life, networking is not without barriers for disabled entrepreneurs. In this post, we’ll discuss why networking can be a challenge and best practice approaches to networking that disabled entrepreneurs can put in place to stay on top of both the competition and their own health. Why can networking be a challenge for disabled entrepreneurs? As Bill Sahlman, a professor of Business Administration at Harvard Business School explained in the online course Entrepreneurship Essentials: “All great companies — even those with iconic entrepreneurs — had many other people who were involved and, without whom, the company might not have made it so big.” Networking can be a challenge for disabled entrepreneurs for various reasons, ranging from needing to expend a great deal of time and effort performing in social scenarios when one’s energy is already compromised to facing unpredictable building...
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The 10 Best Leadership Podcasts to Make You a Better Leader

Podcast Suggestions
October 26, 2022/by
The 10 Best Leadership Podcasts to Make You a Better Leader Looking for some new leadership podcasts to check out? We've got you covered. From tips on how to be a better leader to interviews with top CEOs, these top leadership podcasts will help you develop your skills and knowledge. Whether you're a new or a seasoned leader, there's something here for everyone. 1. CEO School If you’re a leader who is also taking on entrepreneurship, you’ll enjoy this podcast. Host and founder of a billion-dollar fintech company, Suneera Madhani, regularly brings on experts to discuss everything from scaling your business to creating a positive work culture. In her solo episodes, she shares advice based on her experience running her successful company. Standout Episodes: How to Have Effective 1:1s with Your Team to Drive Results with Empathy Establishing a Culture that Drives Business Success A Billion-Dollar CEO’s #1 Fundraising Tip 2. HBR’s IdeaCast If you struggle to find time to listen to podcasts, this bite-size one is a great option. Each week, HBR’s IdeaCast tackles one facet of leadership in 30 minutes or less. With over 600 episodes, this longstanding podcast has covered just about everything you might want to know about being a better leader. Standout Episodes: One Way to Fight the Great Resignation? Re-recruit Your Current Employees It’s Time to Fine-Tune Performance Management Fighting Bias and Inequality at the Team Level 3. Let’s Take...
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The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]

Marketing Strategy
October 25, 2022/by
The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them Every marketer faces different challenges. Maybe you're struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Below, let's explore the global issues marketing leaders believe they'll struggle with in 2023, according to new HubSpot Blog data from 500+ marketing executives. Additionally, hear tips on how to combat these challenges from experts at Microsoft, ZoomInfo, and Sprout Social. Coming Soon: Act Like a Leader, Think Like a Leader 1. Adopting a data-driven marketing strategy. Why It's a Challenge 14% of marketing leaders say adopting a data-driven marketing strategy will be a top challenge of theirs in 2023. And ZoomInfo's Chief Marketing Officer, Bryan Law, sympathizes. Law told me, "We're all feeling the pressures of a possible recession and almost every company will face challenges with revenue growth and marketing spend in 2023. With potentially fewer dollars to put towards campaigns, adopting a data-driven marketing strategy will ensure that every effort is as impactful as possible." To adopt a data-driven...
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Marketing Strategy
October 25, 2022/by
The Top Goals of Marketing Leaders in 2023 To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. About half of marketing leaders say they will change their marketing goals in 2023. Here, we'll take a look at the top five goals those marketing leaders plan to prioritize in the upcoming year. Plus, hear from experts at Uber, Dropbox, and ClickUp on how to achieve them. Learn from industry leaders on how to take your team to the next level in 2023, plus take a look at data from 300+ marketing directors. The Top 5 Goals of Marketing Leaders in 2023 1. Increasing revenue and sales. 22% of marketing leaders report 'increasing revenue and sales' as their top priority for 2023. It should come as no surprise that increasing revenue is a top goal for many marketing leaders. At its core, a marketer's job is to impact a business' bottom line by attracting the right audiences and driving leads further down the pipeline for sales. Gaurav Agarwal, Chief Growth Officer at ClickUp, told me increasing revenue and driving sales is a...
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Topic Clusters: The Next Evolution of SEO

Research, Research_popular
October 21, 2022/by
Topic Clusters: The Next Evolution of SEO Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies. Table of Contents (8-minute read) Introduction Search Engines are Forcing Websites to Adapt Do Topic Clusters Actually Impact SERPs? What Does This Mean for my Website? How Do I Create a Topic Cluster? Tactical Tips to Get Started With Topic Clusters Help is On The Way While you cheerfully (or apathetically) browse the web, many companies are quietly reconfiguring their web pages in the background. Why? Because the competition to rank in search engine results is intense. As a result, content-focused websites have adopted new best practices. SEO is now shifting to a topic cluster model. In this model, a single “pillar” page acts as the main hub of content for an overarching topic. Multiple content pages that are related to that topic link back to the pillar page. This linking action signals to search engines that the pillar page is an authority on the topic, and over...
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