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SERP Features and the Most Important to Leverage

Google, Google Local SEO, information, SEO, serp
March 16, 2023/by
SERP Features and the Most Important to Leverage Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere else, marketers must ensure that prospects can find them conveniently — and Google has features to help you do that. In this post, we'll discuss how SERP features can help and the most important ones to leverage. These features appear on search engines like Google and provide a more unique and easy-to-interpret search result than your typical list of website links. And depending on the buyer persona you're trying to reach, your business can leverage Google's features to help attract more traffic to your website. 1. Featured Snippets Best for: Quickly providing the most helpful steps or sentences for a search query. Featured snippets are boxes that appear as the "first" search result, or as many call it, "position zero" before the actual organic results. Google will take the most relevant portion of text from a domain and place it above the link, typically with a featured image presented alongside. It provides a more concise answer to a search query without clicking through. 2. Image Packs Best for: Providing visual search results like images or GIFs without going to Google Images. Image...
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Google Posts: The Free and Simple Way for SMBs to Leverage Local Search

Google Local SEO
May 20, 2021/by
Google Posts: The Free and Simple Way for SMBs to Leverage Local Search In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers. To help companies reach prospective consumers, Google introduced a feature called My Business Posts. It allows businesses to share relevant information that appears within Google Search and Maps results themselves, rather than taking users to a new webpage. Despite their potential benefits, however, Google My Business Posts haven’t seen significant uptake from brands. Do a quick Google search and you’ll find a My Business Help page along with a host of questions like, “Do Google Posts work?” or “Do businesses really use Google Posts?” In part, this lackluster uptake stems from the ubiquity of Google and our own familiarity with these posts — many businesses assume that Google’s algorithms will pick and place relevant data automatically. In actuality, companies need to create and schedule their own My Business Posts. Here’s what you need to know about the best-kept secret of local SEO — and how to make My Business Posts work for your brand. Source When crafting your Google Posts, you’ll have ample opportunity to grab your audience’s attention. You can describe your offer, product, or event in up...
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