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SERP Features and the Most Important to Leverage

Google, Google Local SEO, information, SEO, serp
March 16, 2023/by
SERP Features and the Most Important to Leverage Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere else, marketers must ensure that prospects can find them conveniently — and Google has features to help you do that. In this post, we'll discuss how SERP features can help and the most important ones to leverage. These features appear on search engines like Google and provide a more unique and easy-to-interpret search result than your typical list of website links. And depending on the buyer persona you're trying to reach, your business can leverage Google's features to help attract more traffic to your website. 1. Featured Snippets Best for: Quickly providing the most helpful steps or sentences for a search query. Featured snippets are boxes that appear as the "first" search result, or as many call it, "position zero" before the actual organic results. Google will take the most relevant portion of text from a domain and place it above the link, typically with a featured image presented alongside. It provides a more concise answer to a search query without clicking through. 2. Image Packs Best for: Providing visual search results like images or GIFs without going to Google Images. Image...
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The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]

information, Leadership
February 21, 2023/by
The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives. But that doesn't mean that you should let your efforts fall silent. You can communicate your impact to the marketing team in more ways than one. In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. How to Gain Marketing Executive Attention Gaining Visibility as a Marketing Manager When deciding which marketing KPIs to focus on — whether you're a marketing leader or individual contributor looking for buy-in — you'll want to consider which metrics will directly connect to your organization's broader goals. According to our State of Marketing Trends Report, SEO metrics are the most important to marketing leaders going into 2023. To better stand out to marketing executives, you can present them with data focused on SEO-oriented KPIs, including: Sales, leads, and conversion rates Total monthly visitors Traffic from social media New vs. Returning visitors Click-through rate A strategy led by SEO focuses on audience growth and brand awareness. Let your...
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