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14 Free Personality Tests You Can Take Online Today

Psychology
February 16, 2022/by
14 Free Personality Tests You Can Take Online Today Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn't recognized about yourself before. Being truly self-aware is hard — while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. These insights are invaluable for personal and professional growth. When you've got some downtime and want to explore aspects of who you are, why you make certain decisions, who you work well with, or get some guidance on potential career paths, take a look at the best free online personality tests we've compiled.  Free Myers-Brigg Personality Tests Myers-Briggs is a widely respected and popular personality assessment tool -- first used in the 1940s, the test was developed by Katharine Cook Briggs and her daughter, Isabel Briggs Myers. Initially inspired by Jung’s personality theory, the Myers-Briggs test conveniently separates people into 16 categories of personalities, providing each person with a four-letter acronym. The following four tests are broad-stroke indicators of who you are, using inspiration from Myers-Briggs. Among other things, the tests cover your communication styles, your strengths and weaknesses, your desires and ambitions, how you see the world, and how people perceive you. If you’ve never taken a test based off Carl Gustav Jung’s psychological traits, or Myers-Briggs’ 16 categories of personalities, I’d suggest you take at least one of these....
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3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them [New Data]

Video Marketing
February 16, 2022/by
3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them Each year, the Super Bowl teaches us a lot about healthy competition. But -- we don't always see it play out on the football field.  In fact, when the commentators send us to a commercial break, that's where some of the biggest game-day face-offs take place. While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day. Think about it. When haven't you seen 10 competing car ads during one big game? And, despite the noise of dozens of ads with blockbuster budgets, viewers might only recall just a few commercial spots.  If you're a video marketer, even for a small brand, you can learn a lot from the top Super Bowl ads. Although they have budgets we couldn't imagine, they still leverage creativity and cleverness that have allowed them to grow mass awareness and stand out among their fiercest competition. To help you zone in on key takeaways from the Super Bowl ads that resonated most with viewers, we asked more than U.S. 150 consumers to vote on their favorite big-game ads within three major product categories this year. Below are three consumer favorites, plus takeaways that any marketer can leverage to fend off their biggest competition.   The 3 Most Popular 2022 Super Bowl Ads, According to 150+ Viewers Consumers' Favorite Auto Company...
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How To Get a Business Verified on Instagram

Instagram Marketing
February 15, 2022/by
How To Get a Business Verified on Instagram “After we got verified , it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.” monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable.  In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified. What is an Instagram verification badge? An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone's profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username. Image Source Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram). Why and when should you get verified on Instagram? Getting verified on Instagram typically...
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12 Unique Ways to Generate Leads With QR Codes

Brand Experience
February 15, 2022/by
12 Unique Ways to Generate Leads With QR Codes If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.  When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed. Here's a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished. Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into -- what we call -- "a good problem to have" due to what we can assume was millions of signups. But, you don't have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads.  All you need is a mobile-optimized website and a QR code. I took a deep dive into QR codes and how brands can effectively drive leads with them.  Who uses QR codes? anyone with a mobile phone. In addition to our keys and wallet, our phone is one of the few things we can’t leave the house without....
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How to Use Excel’s INDEX/MATCH Formula With Multiple Criteria

Excel
February 12, 2022/by
How to Use Excel's INDEX/MATCH Formula With Multiple Criteria Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day. The INDEX/MATCH formula can help you find data points quickly without having to manually search for them and risk making mistakes. Let’s dive into how that formula works and review some helpful use cases. Understanding INDEX and MATCH Functions Individually Before you can understand how to use the INDEX and match formula, it’s valuable to know how each function works on its own. That will offer some clarity on how both work together once combined. The INDEX function returns a value or the reference to a value within a table or range based on the rows and columns you specify. Think of this function as a GPS – it helps you find data within a document but first, you need to narrow down the search area using rows and columns. The MATCH function identifies a specific item in a range of cells then returns the relative position of that item in the range or the exact match. For instance, say the range A1:A4 contains the values 15, 28, 49, 90. You want to know how the number "49" is relative to all values within the range. You would write the formula =MATCH(49,A1:A4,0) and it would return the number 3 because it’s the third number in the range. The 0 in the formula...
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9 Types of Organizational Structure Every Company Should Consider

Marketing Jobs
February 12, 2022/by
9 Types of Organizational Structure Every Company Should Consider Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you're always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch. But beyond that, there are a lot of options to consider. Automatic or manual? Four-wheel drive or two? Built-in GPS? Leather interior? Flux capacitor? (Only if you're going back in time, of course.) In the world of organizational structures, the options you have to choose from include things like chain of command (long or short?), span of control (wide or narrow?), and centralization (centralized or decentralized decision-making?), just to name a few. What's the point of an organizational structure? As a business leader, do you even need one? As I said, org structures help you define at least three key elements of how your business is going to run. As your company gets bigger, an organizational structure can also be helpful for new employees as they learn who manages what processes at your company. Then, if you need to pivot or shift your leadership, you can visualize how the work flows would work by adjusting your organizational structure diagrams. To put it simply, this chart is like a map that simply explains how your company works and how its roles are organized. Here's what each of those elements means to an organization:...
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How to Optimize Your Instagram Strategy for Search Discoverability

Instagram Marketing
February 9, 2022/by
How to Optimize Your Instagram Strategy for Search Discoverability On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let's dive into what those are and what you can gain from using them. How Instagram's Search and Explore Feature Works To start, there are five main search categories on Instagram: Top – This includes top posts related to your search term, regardless of the type of post. Accounts – This lists the accounts that match your search term. Audio – This features songs and artists on the platform with the same name as your search term. Tags – This shows the hashtags related to your search term along with post volume. Places – This refers to the locations around the world that include your search term. What's interesting about the "Tags" tab is that it breaks down hashtag results even further in three categories: top, recent, and Reels. You can also use Instagram's search feature on the web app. However, it doesn't have as much functionality. For instance, on the web app, you'll only see results from the "Top" tab, unless you add the "@" or pound hashtag "#" to narrow down your results. Now onto the Explore tab....
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