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Audio AI: How AI Is Changing Podcasts, Audiobooks & More

Artificial Intelligence
May 4, 2024/by
Audio AI: How AI Is Changing Podcasts, Audiobooks & More Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what's even more interesting is that we're also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before. It's easier than ever to stumble upon AI-generated audio content (maybe without realizing it), and it's easier than ever to create AI-generated content. But what does AI-created audio mean for the future of audio content? How will AI continue to change the landscape of podcasts, audiobooks, and other audio content? I talked about that in my podcast and will be talking about it again in this piece: There's no denying that AI has already had an impact on the world. With voice assistants like Siri and Alexa, we've become accustomed to interacting with AI through speech without really thinking about it. But as of late, the rise of AI-related audio has taken new heights. New heights that are influencing the way marketers do their jobs, salespeople execute their efforts, and leaders show up on a day-to-day basis. In this article, we're going to be diving into the current best practices of audio AI, what it is, how it's changing business, and what the future will hold. Let's...
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15 Best Examples of Professional Goals [+Tips to Achieve Them]

Collaboration/Teamwork
May 2, 2024/by
15 Best Examples of Professional Goals “So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming. I desperately needed actionable advice to plan steps to reach my professional goals. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. What are professional goals? Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? Professional goals are achievements or milestones you hope to achieve in your career. These include personal and professional development, skill development, salary increases, career advancement, and switches. Professional goals are often personal, but they don’t have to be. You can set professional goals for yourself and your team to help improve your organization and elevate it to the next level. What makes a good professional goal? What separates a professional goal from a wish is that professional goals are attainable and achievable when designed with the appropriate framework. It’s important to point out that you might have one overarching professional goal, like “become professionally bilingual.” However, under your overarching goal, you might have smaller, more manageable goals with a...
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Can Automation Help You Ace Your RFP? I Used AI to Find Out

RFPs
May 2, 2024/by
Can Automation Help You Ace Your RFP? I Used AI to Find Out Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. Let alone shortlist candidates and select the winning bid. Luckily, as in many other business areas, AI can come to the rescue. In this article, I look at how you can use automation and AI to speed up your work on RFPs. I paid particular attention to the writing stage and checked how helpful ChatGPT can be in creating a template. Let’s dive in. What is an RFP? Using AI to Help Create My RFP. RFP Automation tools. Best Practices for RFP Automation. What is an RFP? An RFP, short for a request for proposal, is a document businesses and government institutions use to announce a project and find qualified contractors to collaborate with. RPFs include a detailed project description and vendor requirements. Those who publish an RFP verify the quality of the received proposals and the bidders' abilities to successfully deliver the project. One way to make it even simpler? You can use HubSpot’s free, tried-and-tested RFP templates to ensure you’re asking vendors all the right questions. Using Automation When Writing RPFs According to Loopio, 44% of organizations...
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The Science of Productivity: How to Get More Done in a Day

Productivity
April 14, 2024/by
The Science of Productivity: How to Get More Done in a Day It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications... We’re indeed being pulled in more directions than ever before, but it’s not just technology holding us back from making the most of our time. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. I used to blame my workload and environment; it wasn’t until I was completely in control of those factors that I was left with the realization that I was the problem all along. Like you, I’m more successful and happy when I’m productive. We’re all on the hunt for the magic bullet solution; this has led to the endless production of AI productivity tools and life-hack lists. How can we produce more while doing less? We look over at the person who seems to get it all done while still managing to have a life, and we ask ourselves: What does she know that I don’t? Is there a secret to high productivity? With some work, many of the barriers to productivity are solvable. However, to truly enhance productivity, you need to first understand it. Here’s what science...
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The Ultimate Guide to Instagram Influencer Marketing for Brands

Instagram Marketing
April 4, 2024/by
The Ultimate Guide to Instagram Influencer Marketing for Brands In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. Instagram influencer marketing is one of the most popular ways to work with influencers, and I’ve compiled all the details you need to know to get started with any budget. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it right from your computer or phone. What is Instagram influencer marketing? Why use influencer marketing on Instagram? How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the...
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Is a Cover Letter Necessary in 2024?

Cover Letter
April 3, 2024/by
Is a Cover Letter Necessary in 2024? Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application. How important is a cover letter? Is a cover letter necessary? When to Skip a Cover Letter When to Include a Cover Letter Tips for Writing a Cover Letter What if the cover letter is optional? How important is a cover letter? Cover letters are short letters of introduction that you include with job applications. Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume. Tiffany Hall, a professional resume writer and founder of Resume911, says cover letters are an important part of the job application process. Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.” For example, if...
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TikTok Business vs. Personal — How to Make the Right Choice

TikTok Marketing
April 1, 2024/by
TikTok Business vs. Personal — How to Make the Right Choice Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types are free, so which is best? I’ll answer all these questions and more with my definitive guide to TikTok Business vs. Personal. TikTok for Business vs. Your Personal TikTok What is a TikTok Business Account? Advantages of a TikTok Business Account Disadvantages of a TikTok Business Account What is a TikTok Personal Account? Advantages of a TikTok Personal Account Disadvantages of a TikTok Personal Account TikTok for Business vs. Your Personal TikTok First, let’s start with what makes TikTok great for engagement and the similarities between business and personal TikTok accounts. There’s a corner for every kind of content on TikTok, whether that’s ParentTok, FashionTok, PrankTok, or BookTok. I come to TikTok to laugh, learn, and discover, making it a plentiful space for creators and brands alike. All TikTok users can engage followers through short-form video posts, stories, and going LIVE. Both business and personal accounts allow you to get verified, promote posts, and use the Branded Content Toggle. That’s about where the similarities end. TikTok business is designed for brands to launch campaigns and engage with audiences at scale,...
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