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What to Look for When Hiring Creators, According to HubSpot Experts

Content Creation
January 4, 2023/by
What to Look for When Hiring Creators, According to HubSpot Experts The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators? In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands. 5 Things to Look for When Hiring Creators Here are five things businesses and brands look for when hiring content creators. 1. A Results-Driven Approach "As a results-driven person, the first thing I care about is producing results, especially when working with creators," said Brandon Huang, Partnerships Lead for the Creators Program. "I take a close look at all the quantitative metrics that I can regarding a creator: their reach, their engagement, how consistent they are with posting, and how consistent the results are on the content they create." Creators should regularly track their metrics to have concrete numbers to show potential brands and quantify their success. Some metrics creators should follow are: Traffic Conversions Impressions Click-through-rate (CTR) Engagement Business owners should also be mindful of these metrics when scoping out creators to work with to get...
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Advice and Resources for AAPI Business Owners, From AAPI Business Owners

Entrepreneurship
January 4, 2023/by
Advice and Resources for AAPI Business Owners, From AAPI Business Owners Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Asian American Pacific Islander (AAPI) communities, originating from around 20 diverse countries, have a long history of exclusion, strict immigration laws, and discrimination. When immigrants, like my grandfather, from East and Southeast Asia made it into America in the 19th and 20th centuries, most of the available jobs were backbreaking labor. When access to employment was slim, or wages were low, many newcomers relied on building small businesses to provide for their families. Those businesses have become deeply rooted in the day-to-day life of American society–restaurants, nail salons, doughnut shops, dry cleaners, spas, markets, and many others. Still, obstacles have continued to exist. The National CAPACD analyzed federal and membership data on AAPI small businesses and noted gaps in access to funding, a recent rise in hate crimes, and language barriers. Despite these challenges, the U.S. Census Bureau has reported around 2 million AAPI-owned businesses across all industries, from entertainment, healthcare, hospitality, manufacturing, real estate, tech, and more. Countless household names, like YouTube, DoorDash, Old Navy, Peloton, and Notion, were founded by Asian Americans. Another roadblock that prevents entrepreneurs from growing successful companies is the...
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Reducing Busy Work: Tips & Tools for Marketers [+New Data]

Productivity
January 3, 2023/by
Reducing Busy Work: Tips & Tools for Marketers The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work. Marketers should spend their time driving company growth and visibility, — and in this post, we'll give you our best tips and tools to help you minimize your time doing busy work and center your real priorities. Busy work prevents marketers from focusing on the more important or urgent tasks like working on the next big campaign, strategizing, or content creation. Luckily, we know ways to cut down busy work so marketers can get back to productive projects. Tips for Reducing Busy Work 1. Determine how you'll prioritize your workload. Chances are you have more than one type of deliverable if you're a marketer. Take the time to analyze and prioritize which parts of your job duties are most important to least as a general framework. Focus on the most critical or time-bound tasks first, making the busy work seem less tedious when you get to it and giving you designated time to address it. Pro Tip: Avoid the myth of multitasking. Otherwise, you risk jumping from project to project without finishing notable work, thus extending the time spent on busy work. 2. Create a routine with daily to-do lists. Making a to-do list is easy, but adhering to one is not. Marketers should carve out time at the beginning of...
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15 Hiring Trends to Watch in 2023 [Marketing Leader Data]

Recruiting Tips
January 3, 2023/by
15 Hiring Trends to Watch in 2023 This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. In this post, we'll go through the most talked about topics that can improve your hiring strategy and get your business off to a great start. Recruitment Strategy Trends 1. Economic uncertainties will affect hiring. As a possible recession looms and inflation rises, candidates and employers can expect economic uncertainties to impact their ability to find work and hire in the coming year. Many industries are experiencing budget cuts amidst slowed economic growth and inflated pricing — and across all teams, especially hiring, have to rethink their approaches for 2023. 2. Candidates are looking for more competitive compensation. Candidates are entering the new year expecting salaries that can sustain them as best as possible amidst inflation concerns. Recruiters should expect to negotiate between candidates with more than one offer on the table and provide offers that reflect their level of experience, education, and mindset. 3. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. The new wave of employees will come with a different set of workplace expectations and priorities...
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How to Give Off Good Boss Energy, According to 9 HubSpot Leaders

Leadership
January 3, 2023/by
How to Give Off Good Boss Energy, According to 9 HubSpot Leaders We all know "good boss energy" when we see it. Maybe it's the boss who begins each 1:1 by checking-in with you and ensuring you don't feel too overwhelmed or stressed. Or, perhaps it's the boss who goes out of her way to find new growth opportunities for you, and is always your biggest champion. If you're a leader, it's critical you demonstrate qualities related to good boss energy. But those qualities can be difficult to pin down — which is why I spoke with nine HubSpot leaders who were nominated by their direct reports as leaders with good boss energy. Here, we'll dive into how those leaders believe they foster good boss energy in their roles — and how you can, too. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023 What is "Good Boss Energy"? Before we dive into HubSpot leaders' tips for embodying good boss energy … Let's cover what it is. The term was started by HubSpot's Social team as an opportunity to introduce positivity when it comes to discussing corporate culture on social media. Leslie Green, HubSpot's Managing Editor of Brand Social, told me, "#CorporateTok is the internet’s favorite work vent venue. But to grow better, you have to do things differently. When we entered TikTok, we saw a huge opportunity to flip the script on corporate negativity and celebrate all things...
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10 Facebook Cover Photo Size & Design Best Practices [Templates]

Images
December 31, 2022/by
10 Facebook Cover Photo Size & Design Best Practices When people arrive at your Facebook Page, where do you think they'll look first? I'll give you a few hints. It's a visual piece of content that sits at the top of your Page. That's right — it's your Facebook cover photo. In this post, you'll learn Facebook cover photo best practices with real-world examples for each tip we recommend. To get started, let's dive into Facebook cover photo dimensions. Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. A cover photo can transform your Facebook Business Page from a passive repository of your business activity to an inviting community.  Meta sets specific dimensions for cover photos to create a standard look across all Facebook Pages no matter what device they're viewed on. Here are key details to remember about your cover photo: It will be left aligned with a full bleed and have a 16:9 aspect ratio. It must be at least 400 pixels wide and 150 pixels tall, with the ideal size being 851 pixels wide and 315 pixels tall. It will load the fastest as an sRGB JPG file that's under 100 kilobytes.  Because of the dimensions outlined above, there can be an overlap between your page's profile picture and the cover photo.  Image Source In the following section, we'll cover what to look for when optimizing your cover photo...
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16 Effective Ways to Build Your Online Presence

Brand Building
December 31, 2022/by
16 Effective Ways to Build Your Online Presence The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible to ignore online. Ultimately, I ended up making a purchase. My buyer's journey is not unique. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. That's why having an online presence is important. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer's purchasing decision. Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. 1. Build an email list. One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. To...
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The Complete Guide to Stakeholder Management

Project Management
December 29, 2022/by
The Complete Guide to Stakeholder Management Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it's important, and how to create a stakeholder management plan. Table of Contents What is stakeholder management? Why is stakeholder management important? Benefits of Stakeholder Management Inside the Stakeholder Management Process Tips for Stakeholder Management Why is stakeholder management important? Projects fail when the interests and needs of stakeholders are ignored. This leads to a lack of buy-in from key stakeholders, which can jeopardize the success of the project. When stakeholders feel their needs are being met, they're more likely to support the project. On the other hand, if their needs are not met, they may try to block your initiative. Stakeholder management helps build positive relationships that keep your project running smoothly. An effective stakeholder management strategy can help you: Avoid or resolve conflicts between stakeholders. Secure buy-in and support from key stakeholders. Communicate effectively with stakeholders. Manage expectations of stakeholders. Monitor stakeholder engagement throughout the project. Benefits of Stakeholder Management There are many benefits of an effective stakeholder management strategy, including: Improved communication. By identifying the interests and needs of stakeholders, you...
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What is a Project Charter? The Complete Guide

Project Management
December 29, 2022/by
What is a Project Charter? The Complete Guide Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. This document will also help get your entire team on board with your plans and deadlines. In this guide, we’ll explore everything you need to know about project charters. We’ll cover: What is a project charter? The Benefits of Creating Project Charters How to Write a Project Charter The Anatomy of a Project Charter Project Charter Examples Mistakes to Avoid When Creating a Project Charter The Benefits of Creating Project Charters “The project charter is such an important document that a project cannot be started without one,” says Rita Mulcahy, a renowned project manager, trainer, and author. This document can keep your team on track to achieve your project objectives on deadline. Here are other benefits of creating a well-written project charter: You’ll decide on a project budget. You can define the project outcome. You’ll avoid scope creep and meet your deadlines. You can get stakeholders’ buy-in for your project. You can set the expected start and end dates of the project. You can clearly explain...
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